The #Dumbledore Twitter Challenge
In July 2009 millions across the world walked into theaters to watch “Harry Potter and the Half-Blood Prince” that culminated with (SPOILER WARNING) the death of our beloved headmaster, Albus Dumbledore. As part of the larger What Would Dumbledore Do campaign where we are putting into action the real world lessons that Dumbledore has taught us we issued a challenge to the entire Harry Potter fan community: to take over Twitter by tweeting #Dumbledore as many times as possible.
Well, it worked! With the help of partners like Mugglenet, Leaky, John Green of the Vlog brothers, countless Wizard Rock bands and so many more (check out our partner groups on the front page) we really took over Twitter!
On the day of the movie’s midnight release midnight release from 4:30 pm EST to 1:00 am EST as a community we put out 12,527 tweets of #Dumbledore! In fact, from 4:30pm EST- 7:30pm EST people were sending out approximately 1866 tweets per hour! Many of us would go to one of Twitter’s main pages and our jaws dropped open as every few minutes the site would ask us to refresh as some where between three and five hundred new Tweets of #dumbledore would pour in. And it kept going with people tweeting as they walked in to the movie and as they left.
People from all over the world were tweeting remarkable things about how they felt about Dumbledore, about social change, and about the power of love.
Our volunteer staff was obsessively glued to the computer measuring this as it came in.
In the Half-Blood Prince book Harry say that Dumbledore will live on as long as there are those that are conscious of this. As a fandom we have the power for Dumbledore’s belief in the power of love to live on in our world – and with the success of the “Dumbledore Twitter Challenge” we can see just how many of us are passionate and enthusiastic about putting that message into practice demonstrating that we are part of a movement whose profundity and power continue to grow.
If you don’t know how this works yet, please check out our quick tutorial and please be on the look out for Twitter challenges in the future! We’ve proven we can do it once and we can do it again! And of course, please retweet this page to let everyone know this inspiring news!
[...] This post was Twitted by AmandaHPA [...]
I LOVE DUMBLEDORE!!! I EVEN NAMED MY PUPPY AFTER HIM!!! but….how will it work….??
i don’t know but I will deff do it!!! (I’m a dork not a nerd.) oh and I LOVE YA’LL!!! If ya’ll have a facebook or myspace I would love to add ya’ll if that is at all possible
[...] This post was Twitted by katiezellner [...]
yay i up up for this i twitter all the time lol
Yes, I just joined it. I’m curious if we’ll make it.
I’m excited and really hope this works!
#DUMBLEDORE!
Im gonna do it.
heck yes!
Just Tweeted it! Hoping to start a trend!! http://www.twitter.com/freshxprincess GOoooooooooooo DUMBLEDORE!
Sounds like fun
I’ll have a go
LETS HOPE DUMBLEDORE LIVES WITHIN OUR HEARTS FOR EVER…….
[...] Harry Potter Alliance just announced the #Dumbledore Twitter challenge, and while I would normally not put my Harry Potter obsession on my blog (not THIS one, anyway, [...]
I really like reading all of the tweets! It’s fun to see how creatively we can all use Dumbledore’s name.
Doing! This’ll be great, confuse all my friends.
i WILL do this.
I think that this is a great idea which will not only draw focus to WWDD but also cause people to pay more attention to what they tweet about. I know that adding #dumbledore to my tweets makes me want to be sure they’re something meaningful and good enough to have Dumbledore’s name attached to.
Oh this sounds like so much fun I’m going to post one right now on my Twitter <3
On the floor for Dumbledore
WHAT A GREAT IDEA!!!!! TOO BAD I DIDN’T THINK ABOUT IT……………….
#Dumbledore
#Dumbledore
such a great idea!! Ill do it!!!!!
Eh?!
this should really start at midnight! because that’s totally when I’m seeing it!
even though i can’t make it to the midnight show, i’m totally going to do this!
That’s the beauty of it; you don’t HAVE to be going to a midnight show. Just tweet when you do go to see it!
The weapon we have is love!
I’ll do it!
awesome idea!
My girls are so excited about the Half-Blood Prince . I really don’t know what will happen when the last book and movie premier. It’s been such a part of their lives these past years. DD rules! #Dumbledore
#Dumbledore
nice!
dumbledore is perfect!
The greatest weapon we have IS Love! I totally agree!
[...] a set of challenges to honor the teachings of Dumbledore and dominate the social media realm by taking over Twitter with the hashtag #dumbledore. The fan site is divided into three main parts – the WWDD [...]
I love Dumbledore too! I’m so scared to see how they’ll do it in the movie. #Dumbledore
[...] a great day to start following The Hog’s Head on Twitter. The Harry Potter Alliance’s Dumbledore Twitter Challenge officially beings at 9:45 today, and my contributions throughout the day will be quotes from my [...]
[...] them and to help spread the word about Dumbledore. So if you’re a Wizard Rock band, start tweeting #Dumbledore, spread the word at the midnight release you attend tonight, mention What Would Dumbledore Do? at [...]
Already tweeting it!! Everyone follow one another to make sure we can get this trend to number 1!!
Twitter.com/hutch22
Awesome! Let’s take over twitter! GO DUMBLEDORE!
[...] a set of challenges to honor the teachings of Dumbledore and dominate the social media realm by taking over Twitter with the hashtag #dumbledore. The fan site is divided into three main parts – the WWDD [...]
I can’t see the movie yet but I joined twitter and paid A. P. W. B. Dumbledore some tribute.
[...] a set of challenges to honor the teachings of Dumbledore and dominate the social media realm by taking over Twitter with the hashtag #dumbledore. The fan site is divided into three main parts – the WWDD [...]
[...] are fan sites across the web already motivating their bases to dominate the social spaces. The Dumbledore Twitter Challenge for example is requesting that Potter fans add a #dumbledore to their Twittering in a 36 hour [...]
I did it today and yesterday and right now
x
Just tweeted it! This is a brilliant idea. x
Yay Dumbledore!!!
just joined twitter so I can do it!