Once again, the Harry Potter fandom has achieved something totally unprecedented.
After several years of concentrated effort, we can confirm that Warner Bros. has committed to making all Harry Potter-branded chocolate 100% Fair Trade or UTZ certified. The company has stated that this important shift to ethical cocoa sourcing will be complete by the end of 2015.
Fan activism has never had a victory like this before. An achievement of this magnitude has required four years, over four hundred thousand signatures, and a lot of help from many passionate and dedicated people. I’ve been completely astounded by the sustained effort we’ve seen from our members, chapters, and volunteers — who, collectively, have served as the backbone of this campaign from the start. I’ve also been truly inspired by my great friend and colleague, HPA Movement Director Andrew Slack, who has ensured that we’ve remained unwavering in our message that all Harry Potter products should abide by the morals of the Harry Potter series.
I’ve been touched to see friends like John Green, Kristina Horner, and Simon Billenness add their voices to the cause over the years. I’ve been honored to work with Walk Free, whose energy and conviction has never faltered despite many obstacles along the way. I’ve also been thrilled by the vote of confidence we’ve received from JK Rowling, for whom this victory must feel like a vindication of the lessons embedded in the fabric of her most celebrated fictional universe.
Of course, this victory would be impossible without a genuine effort from Warner Bros. to take the steps necessary to make this commitment to ethical chocolate sourcing. In the company’s own words: “We value and appreciate the collective voice of the Harry Potter Alliance members, and Harry Potter fans all over the world, and their enthusiasm and love for the world of Harry Potter.”
I feel so grateful to be part of this community of enthusiastic and driven people. This incredible victory proves that when we decide we want to achieve something, we will achieve it — no matter how long it takes or how much painstaking effort it requires. Most importantly though, I’m happy that this victory means that less children will be forced into slavery. Less families will be torn apart by brutal, inhumane business practices. Warner Bros.’ commitment to fair trade chocolate will bring increased awareness to the issue and encourage more major corporations to commit to ethical cocoa sourcing.
Thank you all for helping us achieve this incredible victory — but let’s keep in mind that this is one battle in a war that is far from over. Please help us continue to fight for human rights and equality with a generous donation today!
With love and admiration,
The Harry Potter Alliance