In June 2010, the Harry Potter Alliance competed against 10,000 other charitable organizations to win a grant from the Chase Community Giving Contest on Facebook. Thanks to the extraordinary dedication of our members, partners, and staff, we received 38,689 votes and won the first place grant of $250,000!
It was a massive effort, and we couldn’t have done it alone. In addition to our volunteer staff (who worked round-the-clock for four weeks straight!), the entire Harry Potter fandom united to spread the word beyond Harry Potter fans, resulting in a tremendous outpouring of support during the final weeks of the campaign.
Our message was translated into four different languages, and reposted by international HP fan communities across the globe, including Potterish.com and HarryLatino.com. Popular YouTubers such as the Vlogbrothers, Tom Milsom, Wheezy Waiter, Dan Brown, and many more promoted the HPA in their videos. Celebrities like Neil Gaiman, Nathan Fillion, and Felicia Day tweeted their support. During the last 12 hours of the contest, The Leaky Cauldron and Mugglenet.com completely redirected their websites to the voting page. Fans of Twilight, True Blood, Eragon, and more posted and asked their readers to vote.
HPA For The Win! was an unprecedented demonstration of the power of online communities to mobilize and make a difference. The $250,000 went towards expanding our reach and improving our literacy and LGBT rights programs.